TANGERANG – PT Astra International Tbk and Go-Jek inaugurated the latest online car transportation platform, GoFleet. GoFleet President Director Meliza M Rusli said, GoFleet will provide benefits for driver partners and customers of online transportation services in Indonesia.
This latest service is believed to be welcomed as the penetration of the hailing and online food service industry in Indonesia is currently estimated to be only at the level of 2-3% of the population, while in China it has reached 14%.
By joining GoFleet, he said, driver partners can focus on providing the best service for customers, while car maintenance and repair will be managed by GoFleet. “They will also get additional income from advertising media that will be paired in vehicles. Soft launches have been carried out since the beginning of this month,” Meliza said at Gaikindo Indonesia International Auto Show (GIIAS) 2019, ICE BSD, Tangerang, Thursday (18/7 / 2019).
He explained, the concept of the driver became a member and was given the choice of the latest Avanza and Xenia cars for operations. GoFleet will attract a subscription fee of Rp1.18 million per week which will be paid every day. So, every day the driver will pay a subscription fee of Rp169,000.
All prospective driver partners and current GoCar partners who are interested can start joining GoFleet services by registering, fulfilling administrative requirements, carrying out system operation training and facility utilization as well as meeting other requirements.
GoFleet partners will get special training on how to drive, greet customers, and how to care for vehicles. “So that’s what distinguishes us from the others,” Meliza said.
In addition, there are additional income for drivers in the form of advertisements displayed in the vehicle. Ads in GoFleet partner vehicles are divided into three, namely on the side, behind, and in the car. Behind the car, the ad will be in the form of a video playing through the LED screen.
Gradually GoFleet is planned to start operating thousands of vehicle units to be used by driver partners in the Jabodetabek area. After the Jabodetabek area, he said, services are planned to be available in other cities in Indonesia. “We will develop in stages but currently only in Jabodetabek,” he explained.
In addition, GoFleet partner vehicles will be supported by maintenance and repairs from Astra’s authorized workshops. “The workshop can be accepted throughout the Astra network,” he added.
Astra President Director Prijono Sugiarto said, GoFleet is a tangible manifestation of the strategic partnership between Astra and GoJek that began since injection of investment in February 2018. “We fully support automotive and technology collaboration efforts in order to provide wider economic and social impacts for the people of Indonesia. “This is in line with Astra’s aspirations to prosper with the nation,” Prijono said.
The founder and CEO of Go-Jek Nadiem Makarim said, this collaboration is in line with the mission to continue to innovate and find ways to provide equal opportunities for the people of Indonesia. “The launch of GoFleet is the embodiment of collaboration and the combination of the strengths of two of the nation’s leading children to continue to advance Indonesia’s digital economy in the eyes of the world,” said Nadiem.
Meanwhile, GoFleet partner vehicles will also be connected with Astra Fleet Management System. With this system, the company can monitor the location and condition of the vehicle. In addition, the driver can also use the emergency button if in an urgent situation. Life insurance is also provided up to Rp100 million if drivers experience physical disabilities and dependents of Rp10 million per month if they have to be hospitalized.